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Town Center Market

Fashioned after the French Market in New Orleans, the Town Center Market will be open every Saturday starting July 7 year-round from 10am-5pm. The Town Center Market is located at Eastgate Town Center, 5600 Brainerd Road, Chattanooga, TN 37411.

The Town Center Market offers a unique indoor green space with lovely wood floors, vaulted ceilings, and huge skylights that shine down on one of Chattanooga’s largest indoor waterfalls. Imagine shopping in a garden atrium adorned with local art provided through a partnership between Eastgate Town Center and Reflections Art Gallery.

The Town Center Market has room for over 100 vendors!

  • Local farmers and creameries
  • Artists
  • Crafters
  • Antique dealers
  • Musicians & Perfoming Arts

Contact Alicia Anderson at Red Paint Marketing at 423-716-4248 or alicia@redpaintmarketing.net for more information and on how to become involved in this exciting new community market.

The Town Center Market Mission Statement

More than a market… The Town Center Market mission is to foster economic vitality of Chattanooga, Tennessee’s District 6 as well as the city as a whole by establishing and promoting a new indoor market venue on Saturdays (10:00 am until 5:00 pm) year round at the Eastgate Town Center at 5600 Brainerd Road. The market will promote local artisans and crafters as well as well as local, sustainable and organic agriculture, increasing opportunities for farmers, small businesses and will promote healthy living by strengthening community-wide relationships between regional producers and consumers.

Bringing Value to the Community through Strategic Partnerships… Partnering with numerous city and county agencies, as well as regional businesses and media sources, the Town Center Market will utilize the unique assets of Eastgate Town Center to provide a space where residents of the city and county can obtain information on a myriad of city and county programs and attend educational presentations.

Free Educational Classes and Demonstrations for Area Residents…

  • Gardening, Nutrition & Fitness
  • Food Preservation (canning, dehydrating, freezing)
  • Wool Spinning, Weaving, Quilting
  • Wood Turning and Pot Throwing

Town Center Market Partners include…

  • Chattanooga Arts and Education Council
  • Hamilton County Master Gardeners
  • Woman’s Way Journal
  • Mountain Shadows Living Magazine
  • The Chattanooga Public Library
  • The Chattanooga Food Bank

The Town Center Market’s “New Victory Garden Campaign”

Victory gardens, also called war gardens or food gardens for defense, were vegetable, fruit and herb gardens planted at private residences and public parks in United States, United Kingdom, Canada and Germany[1] during World War I and World War II to reduce the pressure on the public food supply brought on by the war effort. In addition to indirectly aiding the war effort these gardens were also considered a civil “morale booster” — in that gardeners could feel empowered by their contribution of labor and rewarded by the produce grown. This made victory gardens become a part of daily life on the home front.

Since the turn of the 20th to 21st century, there has existed a growing interest in victory gardens. A grassroots campaign promoting such gardens has recently sprung up in the form of new victory gardens in public spaces, victory garden websites and blogs, as well as petitions to both renew a national campaign for the victory garden and to encourage the re-establishment of a victory garden on the White House lawn. In March 2009, First Lady Michelle Obama, planted an 1,100-square-foot (100 m2) “Kitchen Garden” on the White House lawn, the first since Eleanor Roosevelt’s, to raise awareness about healthy food.

America is ready for a “New Victory Garden” campaign. If every American could dedicate a portion of their home’s yard to planting and raising fruits and vegetables for their family they could:

  • Save on the cost of feeding their family
  • Feed their family wholesome and nutritious meals with fresh fruits and vegetables
  • Reduce our dependence upon foreign oil (it takes a great deal of fuel to ship in produce across great distances)
  • Prepare for national disasters that could interrupt America’s food supply by raising your own food and learning methods for preserving harvests
  • Give their families a bonding opportunity by raising their own food together
  • Teach their children about nutrition and where their food comes from
  • If families could donate a small part of their crops to the local food banks, they could achieve a victory over hunger in America.

In cooperation with the Town Center Market, the Master Gardeners of Hamilton County will be embracing the “The New Victory Garden” campaign as their theme for the 2012 Hamilton County Fair!

The New Victory Garden’s War on Hunger Campaign

The crux of the New Victory Garden Campaign is to fight a war on hunger in Chattanooga. The campaign will eventually go national. The focus of the campaign’s outreach will be to educate and encourage citizens to consistently buy local food and produce as well as when possible supplement what they use by growing a victory garden in their own back yard. Gardeners will also be encouraged to donate a small part of their crops each year to the Chattanooga Food Bank which provides for more than 20,000 meals a week in the Chattanooga area.

The Victory Garden Campaign will be going a step further in the fight for Victory over Hunger in Chattanooga and the surrounding areas by creating a fundraising campaign that will directly help the Chattanooga Food Bank as well as our farm vendors.

The process is simple:

  • Donations are solicited for the Victory over Hunger (methods to be detailed later)
  • 100% of the money collected will be converted to “Victory Dollar”
  • The Victory Dollar certificates are given to The Chattanooga Food Bank
  • A Chattanooga Food Bank representative will come to the Town Center and use the Certificates to purchase fresh fruit, vegetables, dairy products from local creameries, bread from local baker vendors and more directly from our farmer partners
  • Vendors who participate come to the Town Center Market and exchange their Victory Dollar Certificates for a check.

From donor… to Victory Dollars… to Chattanooga Food Bank… to our Farm Vendors!

  1. Those in need get fresh fruits and vegetables
  2. The Chattanooga Food Bank receives desperately needed fruits, vegetables and other fresh food for their programs
  3. Local Farmers participating in the Town Center Market have the potential of a steady substantial flow of income to keep their farms viable and profitable and potentially leave the market at the end of the day, sold out!

This campaign will get its start in Chattanooga and the surrounding counties. The long range goal is to duplicate this program across the nation!

Contact Alicia Anderson at Red Paint Marketing at 423-716-4248 or alicia@redpaintmarketing.net for more information and on how to become involved in this exciting new community market.

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